92247 Resource 11678 21 21 1118337696531 1206210142540 Controlled Why Would an IT Company Outsource its Enterprise RSS Infrastructure?

As Robert Mendez, CEO of NetHawk Interactive, explains, its all about marketing.

<p>RSS provides a de-facto standardized means for moving information from point A to point B.&nbsp; The possible use cases are endless.&nbsp; But, as Robert Mendez writes in&nbsp;<strong>Outsourcing RSS Feeds &amp; RSS Infrastructure</strong>, when you think about RSS as a market communication channel,&nbsp;certain business issues become clear.</p><p>Robert writes, &quot;The RSS channel is simply an opportunity to augment existing [marketing] efforts to gather the cognoscenti of the IT online world and offer them valuable information without the hassle now associated with the email channel.&quot;&nbsp; By asking three simple questions, Robert makes&nbsp;the business case for outsourcing enterprise RSS infrastructure easy to see.</p> 10 application/xml false enterprise RSS outsourcing RSS RSS business case RSS infrastructure The RSS channel is simply an opportunity to augment existing [marketing] efforts to gather the cognoscenti of the IT online world and offer them valuable information without the hassle now associated with the email channel. Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 aseidl 68.40.167.222 false true false false true 190014 false false true false false false true 11678 blog blogsite/MySTHome/web