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        <Name>NewsMastering Tools are Sketchy</Name>
        <Summary>The role of the newsmaster is taking shape, but the tools that Newsmasters will use are still sketchy.</Summary>
        <Description>&lt;p&gt;If you were a &lt;a href="http://www.masternewmedia.org/2004/02/19/the_birth_of_the_newsmaster.htm" target="_blank"&gt;newsmaster&lt;/a&gt;, what are some of the things you'd have to be concerned with when creating, managing, and hosting&amp;nbsp;syndicated documents? In this particular post I'm tilting heavily toward RSS requirements for news syndication purposes, however, I recognize that newsmastering may encompass many activities (like news research) before reaching a point where these requirements become important.&lt;/p&gt;&lt;p&gt;Here's my list of RSS hot buttons, but &lt;a title="Send mail to Bill French" href="mailto:bfrench@myst-technology.com?Subject=NewsMaster%20Requirements"&gt;send me&lt;/a&gt; your ideas too.&lt;/p&gt;&lt;ul&gt;&lt;li&gt;I would want to stage and test the feeds before going live. &lt;/li&gt;&lt;li&gt;I would want to make sure the feeds are always running and valid. &lt;/li&gt;&lt;li&gt;I would want to make sure the links in them actually work. &lt;/li&gt;&lt;li&gt;I would want to be able to look at the historical state of the feed at any point in the past. &lt;/li&gt;&lt;li&gt;I would want to know how well a feed resonates with my audience (even links to pages for which I have no server logs for). &lt;/li&gt;&lt;li&gt;I would want to know if there are any misspelled words in the feed. &lt;/li&gt;&lt;li&gt;I might want to splice items from other channels at certain times, or under certain conditions. &lt;/li&gt;&lt;li&gt;I might want to register them (automatically) with semantic search engines. &lt;/li&gt;&lt;li&gt;I would want all flavors of syndication formats to be available without doing any additional work. &lt;/li&gt;&lt;li&gt;I might want a synopsis briefing of what&amp;rsquo;s in my feeds from time to time. &lt;/li&gt;&lt;li&gt;I might want automatic language translation of feeds to Spanish. &lt;/li&gt;&lt;li&gt;I would want a single dashboard for monitoring all feeds that I'm responsible for. &lt;/li&gt;&lt;li&gt;I would want a feature that spots and notifies of unfavorable words, phrases, and terms in the feeds. &lt;/li&gt;&lt;li&gt;I would want to review disclaimer and copyright notices in all feeds. &lt;/li&gt;&lt;li&gt;I might also want to control them from my dashboard. I would want high Google visibility for the feeds. &lt;/li&gt;&lt;li&gt;I would want to provide a unified view of all feeds so that users could find them and subscribe to them. &lt;/li&gt;&lt;li&gt;I would want to be able to leverage any content from any departmental Web group and transform it into RSS. &lt;/li&gt;&lt;li&gt;I would want to control feeds for performance and caching objectives.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;There are lots of tools that&amp;nbsp;address various items in this requirements list, but no single tool or platform is&amp;nbsp;available for the role of NewsMaster. This will change of course, but in the meantime, keep the duct tape handy. ;-)&lt;/p&gt;</Description>
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