4515 Resource 214 24 21 1049827680507 1206205565253 Controlled Content as a Service

LooselyCoupled.com suggests that content management is "growing up".

It was also this week that <a href="http://www.looselycoupled.com/">Loosely Coupled</a> added articles to its content mix, continuing its planned transition from a single weblog into a next-generation online media site, with weblogs, RSS feeds and other services contributing to a philosophy that I like to call "content-as-a-service". What they’re trying to build now is precisely what MySmartChannels 1.1 represents—a “Content as a Service” framework. LooselyCoupled.com is not the future [envisioned] MyST customer – rather, every business that wants to mimic LooselyCoupled.com’s “content-as-a-service philosophy are the customers. Google understands this play of course as do Yahoo, AltaVista, and all the other search companies looking for differentiation.The fact that various entrepreneurs with successful track records in online media are all converging on the weblog format suggests that they're onto something, and Google's participation only adds weight to that conclusion. What I find most interesting about Google's entry is the potential for cross-fertilization with some of its other initiatives, particularly the <a href="http://www.google.com/apis/">Google API</a> and <a href="http://news.google.com/">Google News</a>.IMPORTANT – MySmartChannels already supports cross fertilization of the Google API and Google News with ChannelGears (see ChannelGear Demo in the published channels space—it uses two gears that access Google News and Google API). 10 application/xml false content service SaaS Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 aseidl 68.40.167.222 false true false false true 190014 false false true false false false true 214 blog blogsite/MySTHome/web