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        <Name>RSS Where None Exists</Name>
        <Summary>I'm fortunate enough to be able to sculpt the information landscape around me; so, last night I exercised the MyST platform for my own interests.</Summary>
        <Description>&lt;p&gt;A friend at &lt;a href="http://www.dvcotechnology.com/" target="_blank"&gt;DVCO Technology&lt;/a&gt;&amp;nbsp;recommended &lt;a href="http://econtentmag.com/"&gt;EContent Magazine&lt;/a&gt;, so I took a look. They have some great&amp;nbsp;stories and articles&amp;nbsp;concerning content management systems. As I poked around on their site, I instinctively searched for that familiar orange RSS button, but I couldn't find one. I rarely subscribe to newsletters anymore, and if a site doesn't have RSS, they're not likely to make it on my radar.&lt;/p&gt;&lt;p&gt;At MyST we leverage RSS (and many other formats)&amp;nbsp;for competitive intelligence systems, so we naturally ascribe to the benefits of syndication and pub-sub processes. It was apparent that the project&amp;nbsp;I was presently working on could benefit from eContent information, but there was not a single RSS feed available.&lt;/p&gt;&lt;p&gt;Armed with a plethora of MyST aggregation machinery, I decided to create a &lt;a href="mysmartchannels/public/item/43704" target="_blank"&gt;comprehensive RSS integration service &lt;/a&gt;for this site (one of the&amp;nbsp;services we provide for companies that want to make the leap to RSS, but lack the resources, technology, or time to do it in-house).&lt;/p&gt;&lt;p&gt;When I completed the eContent RSS service, there were two things that stood out and seem worthy of deeper reflection.&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;em&gt;&lt;strong&gt;I didn't have to ask the eContent Webmaster or their IT group to do &lt;u&gt;anything&lt;/u&gt;.&lt;/strong&gt;&lt;/em&gt; This is pretty cool - it reflects the value of loosely-coupled architectures as much as the power of the MyST aggregation machinery. The fine folks at eContent awoke to an array of RSS support; overnight it magically appeared. &lt;/li&gt;&lt;li&gt;&lt;em&gt;&lt;strong&gt;The implementation crosses eContent's category boundaries.&lt;/strong&gt;&lt;/em&gt; By integrating their search system with RSS, I was able to provide an open-ended feature. &lt;em&gt;Anyone&lt;/em&gt; can generate a &lt;em&gt;custom RSS feed&lt;/em&gt; about &lt;em&gt;any subject&lt;/em&gt; that eContent covers; even where stories cross their categories of information. An RSS &lt;a href="mysmartchannels/public/aggregate/43703?model=user/myst/user-econtent-cat2rss&amp;q=RedDot" target="_blank"&gt;search for RedDot&amp;nbsp;&lt;/a&gt;pulls articles from multiple content categores.&lt;/li&gt;&lt;/ol&gt;</Description>
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                  <Title>Poof! You Have RSS!</Title>

                  <Synopsis>This afternoon I learned that eContent Magazine provides zero support for RSS.</Synopsis>

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                  <Title>EContentMag RSS Feeds - Ain't nothing like the real thing baby!</Title>

                  <Synopsis>Well, I just got off the phone with Bill Spence at InfoToday and he told me that Econtent now has put up their own RSS Feeds. Hip Hip Hooray! </Synopsis>

                  <URL>http://www.librarystuff.net/2004/07/econtentmag-rss-feeds-aint-nothing.html</URL>

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