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        <Name>The Transformation of 'Search'</Name>
        <Summary>I love Google, but search (as we know it) is changing.</Summary>
        <Description>
&lt;P&gt;&lt;A 
href="http://www.masternewmedia.org/2004/03/14/rss_job_one_managing_the.htm"&gt;Robin 
Good&lt;/A&gt; suggests (quite accurately) that Internet 3.0 (or is it 4.0 ;-) is 
beginning to take shape.&lt;/P&gt;
&lt;P&gt;Three years ago (May 2001)&amp;nbsp;Bear Sterns Equity Research (&lt;A 
href="mailto:ekwak@bear.com"&gt;Chris&amp;nbsp;Kwak&lt;/A&gt; &amp;amp; &lt;A 
href="mailto:rfagin@bear.com"&gt;Robert Fagin&lt;/A&gt;)&amp;nbsp;published a lengthy report 
that introduced "Internet 3.0". There wasn't a mention in that report about the 
emergence of Weblogs or the growing demand for content syndication services and 
technologies. However, they did forecast the likely outcome of an information 
tsunami when decentralized and peer-to-peer publishing capabilities emerged.&lt;/P&gt;
&lt;P&gt;"&lt;EM&gt;The Edge becomes the Internet and devices do more with what have to date 
been dormant native resources. PC's become dominant, and all clients are thick. 
The domain name system is no longer the only addressing system utilized by 
networks.The browser is no longer the gateway to the Internet.&lt;/EM&gt;" -- Bear 
Sterns Equity Research&lt;/P&gt;
&lt;P&gt;Hmmm -- the browser is no longer the gateway to the Internet. They probably 
weren't thinking of RSS newsreaders, but they&amp;nbsp;were right anyway. Lately I 
find myself using my newsreader and MS Office to find stuff. I'm biased of 
course because I help build the first (and only) RSS-to-Office search 
integration available - &lt;A href="../../mysmartchannels/public/item/26131"&gt;MyST 
SmartSpace&lt;/A&gt;.&lt;/P&gt;
&lt;P&gt;RSS feeds, specifically collections of them in a particular domain of 
expertise, serve as highly effective pools of knowledge that are easily 
searched. In Google, I find myself continually trying to find a needle in 
a&amp;nbsp;pile of needles.&amp;nbsp;With Microsoft Office Research Services, (based 
on&amp;nbsp;tight sets of RSS flows) I'm able to hunt for&amp;nbsp;a red needle in a 
very small bag of multi-colored needles; much better odds.&lt;/P&gt;
&lt;P&gt;"&lt;EM&gt;In these last few days, I have been particularly excited and encouraged 
by the growing number of articles, essays and posts hinting and describing in 
similar and complementary ways, the vision of the new Web that is already taking 
shape&lt;/EM&gt;." -- &lt;A 
href="http://www.masternewmedia.org/2004/03/14/rss_job_one_managing_the.htm"&gt;Robin 
Good&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;These changes are now affecting our search behaviors because we have new 
resources to search that are both more timely and tightly focused on specific 
domains of expertise and interest. The notion of search is transforming to take 
advantage of discrete addressability of domain-specific content that (in the 
past) was typically persisted in large blobs of stuff. Weblogs and RSS feeds 
have open the door to the atomization of content. XML standards and aggregation 
tools have made it possible to reassemble the atoms in ways that are more 
meaningful thus fundamentally changing search requirements.&lt;/P&gt;
&lt;P&gt;Eventually the concept of search will vanish - information will find us.&lt;/P&gt;</Description>
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                 <Keyword>Robert Gagin</Keyword>

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                  <Title>RSS Job One: Managing The Real-Time Information Flow</Title>

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                  <URL>http://www.masternewmedia.org/2004/03/14/rss_job_one_managing_the.htm</URL>

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                  <Title>Google Personal</Title>

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                  <URL>http://labs.google.com/personalized</URL>

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                 <Link>
                  <Title>What can you do with a SmartSpace?? </Title>

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                  <URL>http://myst-technology.com/mysmartchannels/item/26131</URL>

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