246975 Resource 11678 1 1 1260557393572 1262023859390 Controlled Social Media Syndication: A Core Integration Requirement for Web Services

The idea behind "Enterprise RSS" was simple - it represents the first steps in the transformation (quite literally) of HTML into XML.

<p>I've been having lots of conversations lately with <a href="http://mindwest.net/leadership/" target="_blank" title="MindWEST Strategies">John S. Hale</a>, founder of MINDWEST Strategies, and the subject of content aggregation, enterprise RSS solutions, and media design challenges have sparked some renewed interest in a process that we've been fairly successful providing to large and small companies since shortly after MyST was founded.</p> <p><i>Enterprise RSS</i> - a term that doesn't really say much and is a bit ambiguous to boot - came into existence many years ago as RSS services and tools providers attempted to articulate an emerging new businesses requirement. Indeed, it turns out that, even in light of newer and faster methods of content dissemination, syndicated information is proving to represent a cornerstone (scratch that) <i><u>the foundation</u></i> of nearly all media solutions. And RSS is about to get its second wind; a <a href="http://www.techcrunch.com/2009/07/09/speeding-up-rss/" target="_blank" title="Speeding Up RSS">real-time makeover</a> that will create a magnitude of dependency growth on this already popular content format.</p> <p>Today it's extremely difficult to find a web service that isn't providing access to content (especially your content) in one of the popular syndication formats. RSS has become an extremely bankable infrastructure and services that don't provide access to content through syndicated feeds are typically not favored.</p> <p>John Hale caught me off-guard when he used the term &quot;media fusion&quot; in the context of news aggregation for focused (public) portals and for private intelligence solutions. His comment was enlightening because the term seemed magically meaningful. It describes the business objective that syndication formats provide and it's a better way to think about RSS - a term that should be treated with the same deference as <a href="http://en.wikipedia.org/wiki/Open_Database_Connectivity" target="_blank" title="Wikipedia: ODBC">ODBC</a>. ;-)</p> <p>While real-time RSS is stirring up a big vat of tasty media fusion possibilities with new protocols such as <a href="http://code.google.com/p/pubsubhubbub/" target="_blank" title="PubSubHubBub">PubSubHubBubub</a> and <a href="http://rsscloud.org/" target="_blank" title="RSSCloud">RSSCloud</a>, Google is <a href="http://www.theregister.co.uk/2009/11/20/pubsubhubbub/" target="_blank" title="Google touts real-time RSS transplant">hinting</a> that it may also impact the concept of search in a big way.</p> <p> </p> 9 application/xml false enterprise RSS realtime syndication MINDWEST Strategies - In-depth Experience in Communication Management Innovation http://mindwest.net It aims to turn RSS and Atom into real-time content delivery mechanisms - and maybe even revamp Google search. http://www.theregister.co.uk/2009/11/20/pubsubhubbub/ In an age when real-time online conversations have become the rule and not the exception thanks to Twitter and others of its ilk, PubSubHubbub is an open-source publish/subscribe protocol that allows programmers to turn existing Atom and RSS feeds into real-time data streams. Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10_6_2; en-US) AppleWebKit/532.5 (KHTML, like Gecko) Chrome/4.0.249.43 Safari/532.5 127.0.0.1 127.0.0.1 $Admin 173.160.40.189 false true false false true 190014 false false true false false false true 11678 blog blogsite/MySTHome/web