Explaining What You Do In 15 Seconds

24156 Resource 214 24 21 1079028292246 1082988266570 Controlled What We Do

Many people ask me what we do, and I generally need about 90 minutes to tell them.

If I had more time, this item would be very short. ;-) When I read <A href="http://www.webpronews.com/ebusiness/smallbusiness/wpn-2-20040212ExplainingWhatYouDoin15Seconds.html" target=_blank>this article</A> by <A href="http://www.charliecook.net/" target=_blank>Charlie Cook</A>, it resonated with me especially because I always feel compelled to provide long-winded explanations and clarifications that are unnecessary in most conversations. To be brief (ha ha) I attempt to accomplish too much in one conversation. Perhaps I subconciously feel the need to describe everything in explicit terms because I work mostly with computers, not people. Or perhaps it's a trait I've adopted from raising four kids. Either way, people (like you) want to know what we do, and they only have 15 seconds to get it. "Talking about what you do in a new way takes a little getting used to. The first couple of times you stop yourself from saying, "I'm an executive coach or consultant" and replace it with a marketing message that describes how you actually help clients, it will feel awkward." -- Charlie Cook This seems like great great advice - here's my 7 second version of what we do: "We create information solutions that provide an increased capacity to act more intelligently while reducing time-to-awareness." If that statement resonates, I also have a 15 second follow-on: "We provide solution frameworks for content-oriented problems. The frameworks allow you to build applications faster and with greater ease. By leveraging open-standards and component-based  services, we empower you by increasing your information agility and enabling you to react quickly to constantly shifting IT requirements." 9 application/xml false Bill French Charlie Cook MyST Technology Partners solution framework Explaining What You Do In 15 Seconds You're in the elevator and your friend John introduces you to Barbara who is the CEO of one of the companies you'd like to do business with. Barbara asks, "What do you do?" http://www.webpronews.com/ebusiness/smallbusiness/wpn-2-20040212ExplainingWhatYouDoin15Seconds.html Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; .NET CLR 1.0.3705; .NET CLR 1.1.4322) 68.42.141.35 68.42.141.35 aseidl false true false false true 190014 false false true false false false true 214 blog blogsite/MySTHome/web