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        <Summary>We recently introduced this concept to one of our best customers (NetHawk Interactive) and they loved it.</Summary>
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&lt;P&gt;&lt;FONT face="Verdana, Arial, Helvetica, sans-serif" size=2&gt;Market Syndication 
Services (MSS) is a tool that allows non-technical people to create, manage, and 
host public or secure RSS feeds. That's sounds pretty simple, and there's lots 
of ways to accomplish this. But where we differentiate our services is what's so 
compelling.&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face="Verdana, Arial, Helvetica, sans-serif" size=2&gt;&lt;STRONG&gt;From Thin 
Air&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face="Verdana, Arial, Helvetica, sans-serif" size=2&gt;Most RSS feeds are 
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makes it possible to fabricate RSS feeds on any topic from the public Internet 
by using a search query. If you can operate Google, you can create dozens or 
even hundreds of RSS feeds from the rich resources of the Web.&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face=Verdana size=2&gt;&lt;STRONG&gt;Splice in Specific RSS 
Items&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face=Verdana size=2&gt;MSS also provides the ability to add specific RSS 
items that point to specific pages. For example, Imagine you sell replacement 
tires for the Mars Rover. MSS will make it easy for you to aggregate the most 
recent stories about the Mars Rover into a feed and include a specific item that 
points to your &lt;EM&gt;&lt;U&gt;Rover Tire Replacement&lt;/U&gt;&lt;/EM&gt; page.&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face=Verdana size=2&gt;&lt;STRONG&gt;Exclude Your 
Competitors&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face=Verdana size=2&gt;MSS also allows you to exclude content items that 
might emerge from your competitors Web sites.&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face=Verdana size=2&gt;&lt;STRONG&gt;Track the Clicks&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face=Verdana size=2&gt;Even though the aggregated links are on sites that 
we don't control, MSS provides the machinery to track how&amp;nbsp;each RSS feed is 
used.&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face=Verdana size=2&gt;&lt;STRONG&gt;NetHawk Interactive&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face=Verdana size=2&gt;If you're interested in learning more about Market 
Syndication Services, give &lt;A href="mailto:hawk@nethawk.net"&gt;Robert Mendez&lt;/A&gt; a 
shout - he's an &lt;A href="../../mysmartchannels/public/blog/23388" 
target=_blank&gt;expert&lt;/A&gt; on the use of syndicated services&amp;nbsp;to 
meet&amp;nbsp;marketing and km objectives.&lt;/FONT&gt;&lt;/P&gt;</Description>
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                  <URL>blog/11678</URL>

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