230076 Resource 214 1 1 1239071048420 1239071710137 Controlled Importance of Twitter Search Emerges, But The Infrastructure Also Holds Great Value

While marketers search for the silver-bullet in micro-blog search, many have missed the importance of new pipes that carry all the messages.

One company, Gnip (<a href="http://gnipcentral.com">gnipcentral.com</a>) is quietly building the &quot;listening post&quot; for all conversational traffic.<div><br /></div><div>Gnip provides a convenient platform infrastructure that allows Web 2.0 services to publish their content flows. Everything happing in Twitter (and many other services including macro-blogs) is accessible today in Gnip.&nbsp;</div><div><br /></div><div>More importantly, Gnip also provides mechanisms to consume information from the flows based on specific consumer &quot;taps&quot;; filtering mechanisms that allow content seekers to capture focused topic flows in real-time.&nbsp;</div><div><br /></div><div>Based on filtered flows, all sorts of information-centric applications can emerge. The true value of micro-blogging, macro-blogging, and nearly any type of social-centric content will someday stem from this plumbing system.</div> 9 application/xml false Gnip macro-blogging micro-blogging social media value Twitter Given that FriendFeed, Twitter and eventually Gnip are popular because of the APIs they offer, who wins should not be the question. Instead of these applications being the destination that many people crave, they are just the enablers for future applications. http://mashable.com/2008/07/06/utility-computing/ Twitter has the pulse on search to deliver the world's news, agreed Nicholas Graham, VP of communications at search engine Ask.com, and Richard Sim, VP of product management and marketing at Anchor Intelligence. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103460 Data for the Real-time Web http://www.gnip.com/ Given that FriendFeed, Twitter and eventually Gnip are popular because of the APIs they offer, who wins should not be the question. Instead of these applications being the destination that many people crave, they are just the enablers for future applications. Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US) AppleWebKit/525.19 (KHTML, like Gecko) Chrome/1.0.154.53 Safari/525.19 127.0.0.1 127.0.0.1 $Admin 67.172.146.66 false true false false true 190014 false false true false false false true 214 blog blogsite/MySTHome/web