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        <Name>Longhorn and RSS</Name>
        <Summary>Although the writing was on the wall, saying goodbye to RSS newsreaders may be premature.</Summary>
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&lt;P&gt;&lt;FONT face="Verdana, Arial, Helvetica, sans-serif" size=2&gt;For more than two 
years we've been discussing the likelihood that Windows and other tools 
(specifically Microsoft Office) would eventually integrate RSS consumption 
capabilities, and it's starting to happen. It was inevitable; RSS has so much 
momentum and it provides useful solutions for many information 
problems.&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;&lt;FONT face="Verdana, Arial, Helvetica, sans-serif" size=2&gt;Looks like Bill 
Gates has RSS in his cross hairs. Longhorn is going to have integrated RSS 
support (no surprise here). So, get ready to uninstall all your third party RSS 
readers and have 95% of user-based RSS traffic come from Microsoft products. 
&lt;/FONT&gt;&lt;/EM&gt;&lt;A href="http://rss.weblogsinc.com/entry/4079866986686287/"&gt;&lt;FONT 
face="Verdana, Arial, Helvetica, sans-serif" 
size=2&gt;rssweblogsinc.com&lt;/FONT&gt;&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face="Verdana, Arial, Helvetica, sans-serif" size=2&gt;Where does that 
leave most RSS newsreaders? Well, they were somewhat commoditized long before 
Microsoft got into the act, and whether&amp;nbsp;Microsoft&amp;nbsp;has RSS in its 
crosshairs of not, is irrelevant. If Microsoft didn't integrate RSS, a slew of 
third party firms would have; and &lt;/FONT&gt;&lt;A href="http://newsgator.com/"&gt;&lt;FONT 
face="Verdana, Arial, Helvetica, sans-serif" size=2&gt;NewsGator&lt;/FONT&gt;&lt;/A&gt;&lt;FONT 
face="Verdana, Arial, Helvetica, sans-serif" size=2&gt; was the first to innovate 
on this idea. The bigger question - what will enterprises do with this new 
capability?&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face="Verdana, Arial, Helvetica, sans-serif" size=2&gt;In Outlook (with 
NewsGator)&amp;nbsp;we're already enjoying the benefits of integrating email with 
RSS feeds - even secure feeds with granular permissions are possible today 
(i.e.,&amp;nbsp;items are&amp;nbsp;fed to users based on what they are permitted to see 
in the feed). If the past is any indication of how Microsoft will impact an idea 
that has proven itself useful and demanded,&amp;nbsp;the future for independent RSS 
readers is probably going to change. One way for newsreaders to keep their users 
and possibly earn revenues is to differentiate dramatically and partner with 
content and technology platform providers.&lt;/FONT&gt;&lt;/P&gt;</Description>
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                  <Title>Say goodbye to 3rd party RSS readers: Gates &amp; Longhorn integrate RSS</Title>

                  <Synopsis>Looks like Bill Gates has RSS in his cross hairs. Longhorn is going to have integrated RSS support (no surprise here). </Synopsis>

                  <URL>http://rss.weblogsinc.com/entry/4079866986686287/</URL>

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                 <Link>
                  <Title>It's Official: No Longhorn Until 2006 </Title>

                  <Synopsis>Microsoft execs at last have admitted publicly, at last, that Longhorn will not ship in 2005.</Synopsis>

                  <URL>http://www.microsoft-watch.com/article2/0,4248,1332766,00.asp</URL>

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