100337 Resource 11678 24 21 1124142133352 1124470415184 Controlled Hmmm... Future of RSS is Not Blogs

This is probably true, but speaking of RSS as a tangible idea is a bit disorienting.

<p>RSS is a specification for creating information exchange; specifically useful for content syndication and awareness of content change. Blogs (and blog readers) benefit greatly from this unique (and pervasive) syndication format.</p><p>But many things can (and do) benefit from RSS. Ideas as radical as syndicating the prices charged at a gas pump is one use case that took me by surprise. But we shouldn't be so surprised; look at all the interesting use cases that have been developed&nbsp;with ODBC (a popular database protocol) which is also a technical implementation detail like RSS. In 1991 I don't recall anyone prejudging where ODBC would hit its stride. This points out an interesting aspect of <a target="_blank" href="http://en.wikipedia.org/wiki/Web_2.0" title="Definition: Web 2.0...">Web 2.0</a> -&nbsp;we spend a lot of time&nbsp;commenting about how&nbsp;a technical specification should (or will) be used. Seems like the domain of geeks and late-night IM rants. But it points to the idea that the blogosphere has transformed RSS beyond that of a technical specification; it's a technology now, and in some people's minds, it's a friggin' product.</p><p>&quot;<em>The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel</em>.&quot; -- <a target="_blank" href="http://www.feedforall.com/" title="Feed For All...">Sharon Housely</a></p><p>In a private thread with Sharon she explained this in greater detail and (like her) I like to think of RSS as a great implementation detail for many business problems - outbound corporate communications is but one. <a target="_blank" href="http://www.marketingprofs.com/ea/qst_question.asp?qstID=3159" title="What's Rss Marketing&rsquo;s Future In B2b?">B2B is another</a>, and I would tend to believe it is a more lucrative place where information change occurs more frequenelty and such awareness has greater value. But Sharon makes some fine points in <a target="_blank" href="http://www.feedforall.com/future-rss-not-blogs.htm" title="Future of RSS is not Blogs">this piece</a>.</p><p>A good example of solving specific business problems with RSS is <a href="http://www.spanningpartners.com/">Spanning Partners</a> - who recently rolled out a beta for <a target="_blank" href="http://www.spanningpartners.com/2005/07/spanning_salesf_1.html" title="Spanning Salesforce">Spanning Salesforce</a>; a secure Salesforce.com integration to provide RSS awareness feeds for new leads.</p> 9 application/xml false corporate communications RSS Sharon Housely syndication The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel. http://www.feedforall.com/future-rss-not-blogs.htm The RSS Adoption train is picking up speed; if you're not already on board, it's time to buy a ticket. http://myst-technology.com/mysmartchannels/public/item/56043 Spanning Salesforce is a new service that lets you subscribe to updates to your Salesforce.com account with RSS. The current version delivers leads, while future versions will deilver cases and case escalations. https://feeds.spanningpartners.com/sf/ Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.7.6) Gecko/20050317 Firefox/1.0.2 68.40.150.111 68.40.150.111 aseidl false true false false true 190014 false false true false false false true 11678 blog blogsite/MySTHome/web