Excerpt from:  Into the MyST
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June 25, 2004

Latest SmartStream™ Alliance Newsreader is More Like an RSS-based Media Center

The John Kerry for President Newsreader brings RSS technology one step closer to the mainstream; most users don't even know that RSS is working behind the scenes.

SmartStream™ Alliance (http://smartstreamalliance.com/) just released a desktop newsreader for the Kerry campaign that uses technology from MyST Technology Partners. This demonstrates a unique perspective concerning smart Internet applications and the use of RSS in friendlier ways. Imagine the possibilities as you experiment with this free download.

The newsreader is not an endorsement of John Kerry as the Democratic choice for President of the United States.  Rather, it is an opportunity to highlight SmartStream and MyST technology in a highly visible application and in a way that will encourage new ideas for developing syndication with brand experience.  Behind the scenes, this reader makes use of a variety of MyST technologies, including SmartSpace™, Market Syndication Services (MSS), and Net Intelligence services.

The reader is available from many download sites, including this one at CNET:

John Kerry for President Newsreader
http://www.download.com/3000-9227-10297071.html

Please take a minute to download the reader (it's very quick) and let us know what you think.  We encourage you to rate the reader on the CNET site after you've tried it, especially if you like it!  <g>.  (Please comment only on the technological aspects of the reader and not on your opinion of the political content being delivered by the reader.  We are technologists, not politicians.)

Regardless of your party affiliation, this newsreader is a great way to keep up to date with the latest news from the Kerry campaign.  And more importantly, it’s a demonstration of a new, user-friendly, spam-proof technology for delivering timely, branded information on any subject matter.  It happens to be based on RSS, but mainstream users need not think about that.

Syndication OptionsRSS (Rich Site Summary) Feed Atom Feed OPML (Outline Processor Language) Feed MYST-ML (MyST Markup Language) Content Feed MS-Office Smart Tag Subscription