Why Would an IT Company Outsource its Enterprise RSS Infrastructure?

RSS provides a de-facto standardized means for moving information from point A to point B.  The possible use cases are endless.  But, as Robert Mendez writes in Outsourcing RSS Feeds & RSS Infrastructure, when you think about RSS as a market communication channel, certain business issues become clear.

Robert writes, "The RSS channel is simply an opportunity to augment existing [marketing] efforts to gather the cognoscenti of the IT online world and offer them valuable information without the hassle now associated with the email channel."  By asking three simple questions, Robert makes the business case for outsourcing enterprise RSS infrastructure easy to see.