Unintended Consequences

At a glance, MySmartChannels looks like an ordinary content management tool, or perhaps a blog application with some unique design aspects. But it's quite a bit more than that, and I suspect it's alot more than I can comprehend.

I believe that channel innovation will come from the pervasive availability of URL-friendly APIs that support unintended consequences. By exposing the collection, management, and output methods of channels via APIs or as XML and RSS feeds, MySmartChannels users are plugged into a network of content innovation. This is an innovation network where the potential outcomes are beyond the imagination of any individual participant. I think this is specifically why this platform is disruptive; we have spent the most amount of time on the most important disruption trigger - the architecture. And this architecture is well positioned to solve problems that are far beyond today's intended objectives.