Take A Look At Your Competitors: maybe there are more.

My traffic is down as well.  I was up to 21,000 page views and then they went down to what seems like a steady level of 15,000 per month.

I was at first concerned and wondered what was I doing that caused it.  None of my competitors seem to be doing better, quite the contrary, but there are more weblogs out there and I believe this is the reason: not better competition, just more of it.

While I did like the higher number, it was not that that mattered most.  It was the return I received and that number increased.  So, We had less page view and less individual viewers, but more business was generated.  

Less traffic is not always bad.  It's the quality of the traffic that matters.