| Excerpt from: Into the MyST |
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| September 05, 2009 | | Consider the core value of your online marketing assets and how they play a distinct role in broadcasting and controlling your marketing theme. | It’s been said that the social media evolution is changing the brand landscape. Some have suggested the blogging fad has all but ended, replaced by text-bites no larger than an abbreviated obituary. Some say the conversation has moved to the recesses of aggregators, blurred by a high volume of disorienting noise and distractions.
Twitter is heaven for easily distracted people. In contrast, blogging (especially for business purposes) seems incredibly difficult. It wasn’t long ago that blogging held court as the most amazing idea and the easiest thing to do. Once again, in contrast, it was far easier than the alternatives of heavy-handed publishing tools which few of us care to remember.
Irrespective of the latest popular technological phenomena, some things have not changed.
- Your brand is a core business asset; it requires care, respect, nurturing and custodianship.
- Your brand equity and growth is sustained through diligent effort which includes, but is not limited to, consistent, sustainable, and high-quality marketing communications.
- Your customers prefer conversation over sterile marketing prose.
Think about these requirements as you shape and refine your social media strategy
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