Excerpt from:  Into the MyST
.
March 03, 2004

RSS Manufacturing Facility

We recently introduced this concept to one of our best customers (NetHawk Interactive) and they loved it.

Market Syndication Services (MSS) is a tool that allows non-technical people to create, manage, and host public or secure RSS feeds. That's sounds pretty simple, and there's lots of ways to accomplish this. But where we differentiate our services is what's so compelling.

From Thin Air

Most RSS feeds are based on Web sites and reflect specific pages that change from time-to-time. MSS makes it possible to fabricate RSS feeds on any topic from the public Internet by using a search query. If you can operate Google, you can create dozens or even hundreds of RSS feeds from the rich resources of the Web.

Splice in Specific RSS Items

MSS also provides the ability to add specific RSS items that point to specific pages. For example, Imagine you sell replacement tires for the Mars Rover. MSS will make it easy for you to aggregate the most recent stories about the Mars Rover into a feed and include a specific item that points to your Rover Tire Replacement page.

Exclude Your Competitors

MSS also allows you to exclude content items that might emerge from your competitors Web sites.

Track the Clicks

Even though the aggregated links are on sites that we don't control, MSS provides the machinery to track how each RSS feed is used.

NetHawk Interactive

If you're interested in learning more about Market Syndication Services, give Robert Mendez a shout - he's an expert on the use of syndicated services to meet marketing and km objectives.

Syndication OptionsRSS (Rich Site Summary) Feed Atom Feed OPML (Outline Processor Language) Feed MYST-ML (MyST Markup Language) Content Feed MS-Office Smart Tag Subscription