| The MyST Virtual CSMO Program is designed to help organizations quickly create, execute, and measure effective new media marketing and public relations strategies. This program lets organizations quickly leverage MyST's expert domain knowledge and proven platform technologies to meet specific business objectives for social media. One tenant of the MyST Platform™ is amplification of effort; optimizing the ways that partners, prospects, customers, and journalists can discover your business. At no time in Internet history has the general concept of search been more critical to an organizations online success. There is no one-size-fits-all solution to leveraging new media and social marketing opportunities. To be successful an organization must have both a new media strategy and the ability to follow through with execution. The responsibility for developing and implementing a social media strategy falls in the gray area between CMO and CTO roles within an organization. This is an area best defined as by a new CSMO role (chief social media officer) charged with leveraging new media in congruence with CMO and CTO objectives. While participation in social media activities such as blogging, social networks, content syndication, and micro-blogging are proven marketing strategies, the effort required to achieve results is non-trivial. The business objective in social media participation is greater awareness; a company that is more findable in search engines, social networks, and other forms of Web 2.0 content. Successful social media awareness is achieved by creating delegations that enlighten target audiences in relevant networks where prospects, customers, and journalists congregate. MyST social media services are designed to amplify the visibility of social content. For every content item published in the MyST Platform™, multiple pathways to find or discover the content are created. These pathways are often created as additional pages that reference content items. Some pathways are links that are automatically broadcast to search engines upon creation of the content. And other types of discovery pathways are syndication documents that are registered with special search engines. Many MyST services and techniques conspire and integrate to ensure the investment in social content is multiplied many times. Over time, the pathways grow in number and increase the likelihood that search engines will index them. As the body of influence expands, so do the opportunities for search recommendations and other opportunities for greater discovery. | 
