| The business objective in social media participation is greater awareness; a company that is more findable in search engines, social networks, and other forms of Web 2.0 content. Brand agility is the cornerstone of hyper-competitive companies that quickly adapt to take advantage of market opportunities. Smart companies prepare their brands for rapid change to meet new and emerging customer interests, and they use a variety of digital tools to make sure key opportunities are never missed. With the dawn of the social-centric Web, content has emerged as a key element in the fight to keep brands top-of-mind with their customers and prospects. At no other time in history has brand visibility and brand reputation been so dependent on social viewpoints created in the conversational Web. Social media and networking opportunities emerge quickly and sometimes without notice or predictable indicators. Successful brands must shape their content assets to integrate with existing and new social systems on the horizon. Sustaining brand agility is no longer possible without content agility. At its core, MyST Dimensions™ provides an XML cloud service capable of acquiring, transforming, and distributing content assets. With this fully hosted cloud service, businesses can rapidly establish a media hub to meet content requirements for a wide spectrum of brand and social networking objectives. Acquire, transform, and distribute content to create solutions that ... - Build effective and self-optimizing websites and blogsites
- Create sustainable, high performance organic SEO marketing assets
- Publish and distribute social media to targeted networks, partners, and customers
- Leverage existing customer-facing content in syndicated formats
- Provide product content interfaces for wider awareness in social networks and mobile apps
- Securely collect competitive and market intelligence for sales and marketing
One tenant of the MyST Platform™ is amplification of effort; optimizing the ways that partners, prospects, customers, and journalists can discover your business. At no time in Internet history has the general concept of search been more critical to an organizations online success. There is no one-size-fits-all solution to leveraging new media and social marketing opportunities. To be successful an organization must have both a new media strategy and the ability to follow through with execution. The responsibility for developing and implementing a social media strategy falls in the gray area between CMO and CTO roles within an organization. This is an area best defined as by a new CSMO role (chief social media officer) charged with leveraging new media in congruence with CMO and CTO objectives. While participation in social media activities such as blogging, social networks, content syndication, and micro-blogging are proven marketing strategies, the effort required to achieve results is non-trivial. The business objective in social media participation is greater awareness; a company that is more findable in search engines, social networks, and other forms of Web 2.0 content. Successful social media awareness is achieved by creating delegations that enlighten target audiences in relevant networks where prospects, customers, and journalists congregate. MyST social media services are designed to amplify the visibility of social content. For every content item published in the MyST Platform™, multiple pathways to find or discover the content are created. These pathways are often created as additional pages that reference content items. Some pathways are links that are automatically broadcast to search engines upon creation of the content. And other types of discovery pathways are syndication documents that are registered with special search engines. Many MyST services and techniques conspire and integrate to ensure the investment in social content is multiplied many times. Over time, the pathways grow in number and increase the likelihood that search engines will index them. As the body of influence expands, so do the opportunities for search recommendations and other opportunities for greater discovery. | 
