Search Engine Penetration A good measure of Web 2.0 platform effectiveness is search engine penetration, that is, how extensively the search engines have indexed your content. To get lots of search engine referrals, you must have lots of pages in the search engines' primary indices. MyST achieves much greater search engine penetration than free and open source blogging packages by combining three key elements: content richness, content quality, and search engine optimization (SEO). Content Richness It is widely accepted that one important benefit of blogging is the steady stream of relevant content it can produce. MyST elevates the science of weblogs by providing a purposed explosion of content. Within a single blogsite, you can easily manage multiple weblogs on varying topics; relevant content from externally written weblogs or other content through automated content syndication; briefing channels that further deliver breaking news on a daily basis; and a rich topic cloud that provides an easy to navigate map of the site's subject matter. Professionally Managed A MyST is a professionally managed solution. There is no hardware or software to install, update, or maintain. Your blogsite is hosted, on your domain name, in our high-performance data center and includes server management, software upgrades and patches, security monitoring, nightly content backup, 24x7 server monitoring and on-call technicians. You also have access to a complete online support center that includes live support, troubleshooting wizards, comprehensive knowledge base, support subscriptions, and web-based trouble ticket system. | Search Engine Optimization (SEO) SEO is the process of optimizing web content for analysis and valuation by search engine spiders with the goal of increasing the volume and/or quality of web traffic from search engine referrals via "natural" or "organic" search results. MyST automatically applies sound search engine optimization principals to every bit of content in your blogsite. This includes every HTML page, every RSS feed, every topic cloud page, and every other machine readable format. It is not uncommon for SEO consultants to charge $500, $1000, $1500 or more per page to optimize existing web content. Quality Assurance Content quality greatly affects how visitors (and search engines) judge the value of content, and by association, your brand. Maintaining consistently high quality content is a great way to rank higher (in both minds and search results) than competing brands. MyST Blogsite clients receive weekly reports that identify quality issues and suggest changes to ensure the site maintains maximum search engine visibility and a quality visitor experience. Proven Results MyST is quickly becoming an invaluable part of our overall online marketing strategy. The easy and smooth setup allowed us to launch our advertorial even at the height of our busiest season! And the simplicity of the product is fantastic—we can spotlight our partners through video and advertising as well as add value to the destination guest through outside content. MyST's advanced content features really help us maintain highly visible content that is attracting new visitors that are truly interested in our services. Business Intelligence MyST provides secure intelligence channels that contain the latest news from a variety of sources. These private channels are specifically tuned for your needs and are automatically updated on a daily basis to provide authors with a steady stream of hot topic ideas on which to write. |
