| Excerpt from: Into the MyST |
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| November 05, 2003 | | Never heard that term before - but I think it's good. | |
Organic search
optimization is about creating useful, primary content, and that seems to
require specific focus on a topic. This just seems like a more natural approach
to creating value-networks of information.
MarketLeap seems to reflect that vision, but I have no idea if they mean what they
say. Regardless, pay-for-placement is an arms race; there has to be a better
approach, because I may want to find stuff that has no relative connection
to the value that it can be sold for.
"If this continues, you can only imagine how bad it might get. By
bad, I mean unreliable results, with page after page of sponsored links before
you get to the link you really need, all because the search-engine company has
been bought." -- Ephriam
Schwartz
We recently helped a small supplier of playwright material
(Pioneer
Drama)
create an organic search program to increase their visibility. It seems to be
working, but it requires alot of thinking to create useful, primary content
about a topic - but isn't that how companies should compete for
attention? | | |
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