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| | Excerpt from: Think Outside the Feed | | | July 01, 2005 | | Investors pony up for a fund specializing in web syndication. | It's common to find articles where writers don't fully get the value of RSS. And it's also common for people to get misquoted or not completely "heard" in an interview. But Jim Moore should have hammered home the real value of RSS and why people should invest in it. “RSS now makes it possible for individuals literally within minutes to put up a new site, update content regularly, let others comment on it, and you can answer back,” Mr. Moore said. Sure - but the real value is time; it saves businesses and individuals lots of time. As humans, we're very good at recognizing pattens that change. But the RSS format and a good newsreader can do this for us with much greater efficiency. It is this fundamental value proposition that drives investments like this and adoption by companies and individuals. Enterprises are beginning to adopt RSS for many reasons, but ultimately it boils down to productivity for customers and information workers alike. Forrester indicates that the average information worker spends a little over two hours a day trying to lay their hands on information to do their jobs. What if you could shave that back by 8 minutes a day? It's a big number in terms of corporate productivity gains, and RSS can certainly achieve that. | | |
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