Excerpt from:  Think Outside the Feed
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January 14, 2005

Advertisers Muscle Into RSS

Disruptive technologies have a way of sneaking up on established markets, even when they see it coming.

It's good to see that companies are exploring new uses of RSS, even for marketing purposes. I personally believe there are much greater uses, but this is just another example of unintended uses of new technologies, especially those that are XML-based.

"And while some RSS users are screaming bloody murder, they're likely going to have to get used to the inevitable." -- Daniel Terdman, Wired

They shouldn't scream; they should just unsubscribe. ;-)

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