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| | Excerpt from: Think Outside the Feed |  | | November 04, 2004 | | The role of the newsmaster is taking shape, but the tools that Newsmasters will use are still sketchy. | If you were a newsmaster, what are some of the things you'd have to be concerned with when creating, managing, and hosting syndicated documents? In this particular post I'm tilting heavily toward RSS requirements for news syndication purposes, however, I recognize that newsmastering may encompass many activities (like news research) before reaching a point where these requirements become important. Here's my list of RSS hot buttons, but send me your ideas too. - I would want to stage and test the feeds before going live.
- I would want to make sure the feeds are always running and valid.
- I would want to make sure the links in them actually work.
- I would want to be able to look at the historical state of the feed at any point in the past.
- I would want to know how well a feed resonates with my audience (even links to pages for which I have no server logs for).
- I would want to know if there are any misspelled words in the feed.
- I might want to splice items from other channels at certain times, or under certain conditions.
- I might want to register them (automatically) with semantic search engines.
- I would want all flavors of syndication formats to be available without doing any additional work.
- I might want a synopsis briefing of what’s in my feeds from time to time.
- I might want automatic language translation of feeds to Spanish.
- I would want a single dashboard for monitoring all feeds that I'm responsible for.
- I would want a feature that spots and notifies of unfavorable words, phrases, and terms in the feeds.
- I would want to review disclaimer and copyright notices in all feeds.
- I might also want to control them from my dashboard. I would want high Google visibility for the feeds.
- I would want to provide a unified view of all feeds so that users could find them and subscribe to them.
- I would want to be able to leverage any content from any departmental Web group and transform it into RSS.
- I would want to control feeds for performance and caching objectives.
There are lots of tools that address various items in this requirements list, but no single tool or platform is available for the role of NewsMaster. This will change of course, but in the meantime, keep the duct tape handy. ;-) | | |
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