CRM is not one of my core competencies, but I wanted to learn more about it to be able to communicate effectively with some of my customers. So, using a simple, programmable feed from InsightExec, I was able to create a useful set of feeds that periodically give me new insight [pun intended] on a variety of topics relating to customer relationship management. Initially, my training program consisted of simple feeds such as any new item published on InsightExec about 'CRM'. As I began to learn more about this subject I started to focus on other topics like meta-marketing and customer-centricity. It's easy to program feeds from InsightExec—simply use this URL template to construct queries: http://myst-technology.com/mysmartchannels/public/aggregate/38814?
model=user/myst/user-insightexec-search2rss&query=%22customer+profitability%22 Ideally, InsightExec will eventually provide an RSS feed builder option on their search page so that you can use their search engine to construct queries and then have the URL ready to go to streamline the subscription process. The benefits of RSS for casual training purposes is undeniable. The content flows into your RSS reader at periodic intervals and gently nags you to learn. Imagine a universal portal (public or internal for corporate use) that does nothing more than help people to collect feeds that will help them learn about subjects they care about. The portal packages their learning interests into RSS collections that can be subscribed to with a single click. Taken a step further, imagine the RSS reader for the learning process is Macromedia Flash™ and it delivers a rich environment that carries brands about the technologies you are studying as well as audio and video resources relevant to the learning feeds selected. | 
