Excerpt from:  Into the MyST
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April 13, 2004

What can you do with a SmartSpace™?

Like many of the products and technologies we build, they are very abstract and suitable for many purposes. Here are a few ideas for SmartSpace™.

What can you do with a SmartSpace™?

This is where the creative technology and sales engineering intersect - it takes a detailed understanding of the MyST platform and a keen awareness of selling tactics to generate good ideas for using SmartSpace™ technology.

SmartSpace™ comes with a simple value proposition; seamlessly connect Microsoft Office users with valuable RSS feeds. SmartSpace™ makes it possible to create virtual repositories based on RSS information flows. These virtual repositories are enhanced with keyword categorizations and made available to Microsoft Office users through Smart Tags and Office Research Task Pane integrations.

Given the scope of SmartSpace™, new products and services are now possible and we're licensing the MyST platform for this purpose.

Imagine…

  • Aggregating the weblogs of your competitor’s employees and deploying the resulting SmartSpace™ as a secure business intelligence application.
  • Aggregating the weblogs of prominent writers and selling that as a SmartSpace™ that has technical commentary and ads laced throughout.
  • Aggregating the RSS feeds of all sports news in a metro area (like New York or SF) and manufacturing secure (monetized) SmartSpace’s for news writers.
  • Aggregating the RSS feeds of AROQ and licensing the SmartSpace™ back to AROQ for its on paying subscribers.
  • Aggregating the RSS feeds of FeedRoom.com and licensing access to all television industry executives and their assistants.
  • Imagine the use of specific FeedRoom feeds such as entertainment, health care, ecology, consumer products, and military as the basis for monetized SmartSpace™ products.
  • Create a single SmartSpace™ for all FeedRoom feeds and OEM the entire package to FeedRoom.
  • Using Yahoo’s financial RSS feeds to create the branded Yahoo Finance SmartSpace™ - Yahoo would love this I suspect because it pushes search out closer to the users (all people in the finance industry) and places their brand on the desktop in every Microsoft office application.
  • Aggregating all the RSS feeds about the oil business and selling access to people in the oil business – especially those that manage information about oil.
  • Use Market Syndication Services to create feeds about oil prices – then create a SmartSpace™ that bundles them up for businesses where a penny change in price means millions of dollars (airlines, trucking, shipping, bus lines).
  • Create special SmartSpace™ packages for PRWeb – use each of the PR categories as the basis for SmartSpace’s that simply leverage their RSS feeds for people that write press or consume press.

If there aren’t 50 new [successful] products and services that could emerge from SmartSpace™, I’d be very surprised. Of course, we advocate the use of RSS feeds with complete authority and partnership of the owners of such content. Most RSS providers are interested in greater distribution, not less, so there's a strong liklihood that most content providers will be interested in developing partnerships that carry their information deep within the enterprise where Microsoft Office is being used.

SmartSpace™ is useful where content awareness is beneficial in the context of everyday work. Business and enterprise has talked about moving “knowledge to the edge” [of the organization]. SmartSpace™ makes it possible to deliver the last mile of information’s trek to “the edge” where employees really need it to make better decisions. Indeed, SmartSpace™ “pulls” knowledge to the edge in context to whatever an office worker happens to be working on.

If you have an idea for a SmartSpace™ feel free to give us a shout.

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