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| | Excerpt from: Into the MyST |  | | April 13, 2004 | | Like many of the products and technologies we build, they are very abstract and suitable for many purposes. Here are a few ideas for SmartSpace™. | |
What can you do with a SmartSpace™?
This is where the creative technology and sales engineering intersect
- it takes a detailed understanding of the MyST platform and a
keen awareness of selling tactics to generate good ideas for using SmartSpace™
technology.
SmartSpace™ comes with a simple value proposition; seamlessly
connect Microsoft Office users with valuable RSS feeds. SmartSpace™
makes it possible to create virtual repositories based on RSS information flows.
These virtual repositories are enhanced with keyword categorizations and made
available to Microsoft Office users through Smart Tags and Office Research Task
Pane integrations.
Given the scope of SmartSpace™, new products and services are now possible
and we're licensing the MyST platform for this purpose.
Imagine…
- Aggregating the weblogs of your competitor’s employees and deploying the
resulting SmartSpace™ as a secure business intelligence application.
- Aggregating the weblogs of prominent writers and selling that as a
SmartSpace™ that has technical commentary and ads laced throughout.
- Aggregating the RSS feeds of all sports news in a metro area (like New York
or SF) and manufacturing secure (monetized) SmartSpace’s for news writers.
- Aggregating the RSS feeds of AROQ and licensing the SmartSpace™ back to AROQ for
its on paying subscribers.
- Aggregating the RSS feeds of FeedRoom.com and licensing access to all television
industry executives and their assistants.
- Imagine the use of specific FeedRoom feeds such as entertainment, health
care, ecology, consumer products, and military as the basis for monetized
SmartSpace™ products.
- Create a single SmartSpace™ for all FeedRoom feeds and OEM the entire
package to FeedRoom.
- Using Yahoo’s financial RSS feeds to create the branded Yahoo Finance
SmartSpace™ - Yahoo would love this I suspect because it pushes search out
closer to the users (all people in the finance industry) and places their brand
on the desktop in every Microsoft office application.
- Aggregating all the RSS feeds about the oil business and selling access to
people in the oil business – especially those that manage information about oil.
- Use Market Syndication Services to create feeds about oil prices – then
create a SmartSpace™ that bundles them up for businesses where a penny change in
price means millions of dollars (airlines, trucking, shipping, bus lines).
- Create special SmartSpace™ packages for PRWeb – use each of the PR
categories as the basis for SmartSpace’s that simply leverage their RSS feeds
for people that write press or consume press.
If there aren’t 50 new [successful] products and services that could emerge
from SmartSpace™, I’d be very surprised. Of course, we advocate the use of RSS
feeds with complete authority and partnership of the owners of such content.
Most RSS providers are interested in greater distribution, not less, so there's
a strong liklihood that most content providers will be interested in developing
partnerships that carry their information deep within the enterprise where
Microsoft Office is being used.
SmartSpace™ is useful where content awareness is beneficial in the
context of everyday work. Business and enterprise has talked about moving
“knowledge to the edge” [of the organization]. SmartSpace™ makes it possible to
deliver the last mile of information’s trek to “the edge” where employees really
need it to make better decisions. Indeed, SmartSpace™ “pulls” knowledge to the
edge in context to whatever an office worker happens to be working on.
If you have an idea for a SmartSpace™ feel free to give us a
shout. | | |
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