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If I had more time,
this item would be very short. ;-)
When I read this article by Charlie Cook, it resonated with me especially because I always
feel compelled to provide long-winded explanations and clarifications that
are unnecessary in most conversations. To be brief (ha ha) I
attempt to accomplish too much in one conversation. Perhaps I subconciously feel
the need to describe everything in explicit terms because I work
mostly with computers, not people. Or perhaps it's a trait I've adopted
from raising four kids. Either way, people (like you) want to know what we do,
and they only have 15 seconds to get it.
"Talking about
what you do in a new way takes a little getting used to. The first couple of
times you stop yourself from saying, "I'm an executive coach or consultant" and
replace it with a marketing message that describes how you actually help
clients, it will feel awkward." -- Charlie Cook
This seems like
great great advice - here's my 7 second version of what we do:
"We
create information solutions that provide an increased capacity to act
more intelligently while reducing time-to-awareness."
If that statement
resonates, I also have a 15 second follow-on:
"We provide solution frameworks for
content-oriented problems. The frameworks allow you to build
applications faster and with greater ease. By
leveraging open-standards and component-based services, we
empower you by increasing your information agility and enabling you to
react quickly to constantly shifting IT requirements." | 
