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| | Excerpt from: Into the MyST | | | February 10, 2004 | | I like this phrase, but I'm not sure it's that different from what I thought marketing was all about. | What I like about this company (Market Innovation Sciences) is their tilt toward competitive intelligence, a product focus that has worked well for us with our own Net Intelligence service. Net Intelligence is a service that we have provided for a number of customers to help them understand how their competitors match up against them on the Internet. For example, one of the reports details a competitive disadvantage analysis. Here’s what it does -- it provides a list of: - The top ranked 100 sites…
- Where at least one of your 7 top competitors are mentioned…
- And where YOUR COMPANY is NOT mentioned…
- And excludes each competitor’s own web sites… (competitor web sites would be noise)
- And excludes your own web sites (this would also be noise).
From this report you staff can easily determine where competitors are advertising and getting visibility on sites where your product or services ARE NOT. | | |
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