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| | Excerpt from: Into the MyST | | | February 10, 2004 | | I like this phrase, but I'm not sure it's that different from what I thought marketing was all about. | |
What I like about
this company (Market Innovation Sciences) is
their tilt toward competitive intelligence, a product focus that has worked well
for us with our own Net Intelligence service.
Net Intelligence is
a service that we have provided for a number of customers to help them
understand how their competitors match up against them on the Internet. For
example, one of the reports details a competitive disadvantage analysis. Here’s
what it does -- it provides a list of:
- The top ranked 100
sites…
- Where at least one
of your 7 top competitors are mentioned…
- And
where YOUR COMPANY is NOT
mentioned…
- And excludes each
competitor’s own web sites… (competitor web sites would be noise)
- And
excludes your own web sites (this would also be noise).
From this report
you staff can easily determine where competitors are advertising and getting
visibility on sites where your product or services ARE NOT. | | |
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