| Into the MyST | Thoughts and ideas about MySmartChannels by Bill French and F. Andy Seidl, Co-founders of MyST Technology Partners. | |
| | | February 18, 2004 | | The Delphi Group nailed 'it' in this paper. | This paper describes a platform architecture that we envisioned when we founded MyST Technology Partners. "The tipping point and the key enabling aspect of this architecture is easy to miss but critical to its evolution – a virtual channel through which to broker the services." This is a must-read for anyone that's trying to solve IT problems in the face of constantly shifting business requirements. | | |
| | February 10, 2004 | | I like this phrase, but I'm not sure it's that different from what I thought marketing was all about. | What I like about this company (Market Innovation Sciences) is their tilt toward competitive intelligence, a product focus that has worked well for us with our own Net Intelligence service. Net Intelligence is a service that we have provided for a number of customers to help them understand how their competitors match up against them on the Internet. For example, one of the reports details a competitive disadvantage analysis. Here’s what it does -- it provides a list of: - The top ranked 100 sites…
- Where at least one of your 7 top competitors are mentioned…
- And where YOUR COMPANY is NOT mentioned…
- And excludes each competitor’s own web sites… (competitor web sites would be noise)
- And excludes your own web sites (this would also be noise).
From this report you staff can easily determine where competitors are advertising and getting visibility on sites where your product or services ARE NOT. | | |
| | February 10, 2004 | | I like this phrase, but I'm not sure it's that different from what I thought marketing was all about. | |
What I like about
this company (Market Innovation Sciences) is
their tilt toward competitive intelligence, a product focus that has worked well
for us with our own Net Intelligence service.
Net Intelligence is
a service that we have provided for a number of customers to help them
understand how their competitors match up against them on the Internet. For
example, one of the reports details a competitive disadvantage analysis. Here’s
what it does -- it provides a list of:
- The top ranked 100
sites…
- Where at least one
of your 7 top competitors are mentioned…
- And
where YOUR COMPANY is NOT
mentioned…
- And excludes each
competitor’s own web sites… (competitor web sites would be noise)
- And
excludes your own web sites (this would also be noise).
From this report
you staff can easily determine where competitors are advertising and getting
visibility on sites where your product or services ARE NOT. | | |
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