Organic Search

Organic Search - This is a term I heard for the first time today at the CIK Roundtable on Maximising Your Website. I continue to explore ideas and reasoning behind keyword and key-phrase optimization strategies, but my conclusion is (at this moment) that good content is critical to good visibility.

This event brought out the expertise of four guest speakers and the common thread of content relevance was clear in each presentation.

• Micah Baldwin, the C-SEO of CurrentWisdom, a full-service Search Engine Marketing company, with previous roles in managing and directing marketing for companies including Kozmo.com, MyPersonal.com, and as a fundraiser for university scholarship programs.
  
• Allison Hartsoe, the founder of Internet Business Skills, a company that uses Internet technology to optimize business. Alison previously co-founded iSyndicate and has appeared on programs such as CNN Europe and CNBC Europe, and has spoken at numerous Internet conferences and shows.
  
• Clint Kaiser, the Vice President for Interactive Marketing at Wild Impact Solutions, an integrated target marketing firm specializing in online and offline marketing programs. Chris has over 7 years of experience developing and implementing email marketing programs and technical solutions and has served as a speaker at numerous email industry shows.
  
• Chris Leebelt, the Founder and CEO of E-com Media Group, an e-business/marketing firm he started in 1997. In addition to the ASP-based solutions his firm provides in which he has overseen development, Chris also leads the continuous research and implementation of E-com’s search engine and traditional marketing programs.