Excerpt from:  Think Outside the Feed
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September 18, 2003

RSS as a Service

RSS is growing up and like the HTML gold rush of the mid 90's, this approach will traverse similar terrain.

Blog tools are quite useful for building content and hosting RSS feeds from them, but that approach doesn't necessarily meet the requirements of all RSS publishing objectives.

Imagine you’re a business person and you have a web site with lots of pages. Now put yourself in her shoes – you want to create a feed that includes links to pre-existing web pages. How would you do that with a blog tool? Write the name, description, and anchor tag in the blog text area? That won't work for most users because the RSS feed would have a link to the blog post, and the blog post would have a link to the real item that the RSS author wants to expose. In short – this would require two clicks to get to the content with a stopover at a Weblog that wouldn’t make much sense for the content consumers.

What you need is a granular mechanism for creating and managing nodes within items (blog items) that also lives harmoniously with items that represent original content (like a regular blog post). You also need a way to transform these two unique collections of content as one feed, or different feeds.

Our platform already does this and much more because MyST recognizes that items (blog posts) may include collections of discrete links (with titles and descriptions) that are also easily transformed into any XML format.

"If they catch the vision of RSS and create and manage their own feeds, then the value of RSS is preserved. No middle piece would be needed to create the feeds for them or manage where they went. It would be pure, powerful RSS." --Dave McNamee

Dave couldn't be more right in his statement. Pure, powerful RSS. But what he doesn't mention are the huge numbers of information sources that are unable to agregate into RSS feeds for specific domains of interest. This requirement gives rise to some belief that creating, managing, and hosting RSS requires a "services" attitude and a platform for doing so - one that embraces and recognizes security and visibility in a user's context. Like Web pages, there are simply too many aspects of RSS that need to be condered as businesses roll out support for RSS-based content.

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Syndication OptionsRSS (Rich Site Summary) Feed Atom Feed OPML (Outline Processor Language) Feed MYST-ML (MyST Markup Language) Content Feed MS-Office Smart Tag Subscription