| Excerpt from: Into the MyST |
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| August 29, 2003 | | The writing is on the Weblog wall: e-mail marketing—and e-mail notification, in general—is poised for disruption. | I monitor dozens of RSS feeds every day. I can't imagine going back to the pre-newsreader days of trying to keep up with dozens of web sites (and now many dozens of weblogs) by manually visiting each site. Nor can I imagine preferring e-mail notification when a site is updated—for many reasons. But I'm just an early innovator, right? I used to think so. But recently, I'm running across like minded people more and more. RSS is on the threshold of disrupting the ultimate killer app: e-mail. I've been fascinated by the evolution of disruptive technologies ever since reading Clayton Christensen's excellent book on the subject, The Innovator's Dilemma. Recently, I've started a new commentary channel in klognews.com where I'll track the evolution of RSS as a disruptive force in the world of e-mail. If you have an interesting observation on the matter, drop me a note. | | |
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