Yesterday, I noticed that Effective C#—50 Specific Ways to Improve Your C# had hit the top of Amazon's best seller list for Programming Languages & Tools. Congratulation Bill, that's a great accomplishment—and well deserved.

Here at MyST, we're excited to have been a part of the process because Bill used a secure MyST blogsite to publish early drafts of each item in his book for reviews.  Reviewers subscribed to new book items via secure RSS.  Similarly, Bill subscribed to reviewer comments via secure RSS.  The process was much more efficient and shortened the cycle between drafts of the book.

Bill has opened parts of the site for the public, so you can see parts of the book in online format.

RSS provides a de-facto standardized means for moving information from point A to point B.  The possible use cases are endless.  But, as Robert Mendez writes in Outsourcing RSS Feeds & RSS Infrastructure, when you think about RSS as a market communication channel, certain business issues become clear.

Robert writes, "The RSS channel is simply an opportunity to augment existing [marketing] efforts to gather the cognoscenti of the IT online world and offer them valuable information without the hassle now associated with the email channel."  By asking three simple questions, Robert makes the business case for outsourcing enterprise RSS infrastructure easy to see.